Anatomy of a Parade Home: "TerraVue" — The $12.3M Estate Where the Builder Owns the Electrical Sub

Nick Higgins wired the two most expensive homes in the Parade for other builders. Then he built the most expensive one himself. Here's the business story behind TerraVue — the crown jewel of the 2026 St. George Parade of Homes.

TerraVue at 3155 East Hinckley Lane, St. George. Stone and charred-wood cladding, standing-seam metal roofing, multi-gable rooflines, and a dramatic blackened entry portal. Photo courtesy of the 2026 St. George Parade of Homes.

If you've been following this series, you already know the name Nick Higgins. His company, Higgins Electric, Inc., handled the electrical contracting on both "Luxe Haven" (K.H. Traveller, $10.975M) and "Paramount" (Anderson Custom Homes, $8.75M) — the two homes we've covered so far. When the same electrician shows up on every top-tier build in the Parade, you take notice.

But here's the twist nobody saw coming: Nick Higgins isn't just the electrician on TerraVue. He's the builder.

Nick Higgins and Dustin Moore are the co-founders of Modern Edge Design + Build, the firm behind TerraVue — the most expensive home in the entire 2026 St. George Parade of Homes at $12,295,000. And Higgins Electric is still listed as the electrical contractor on the project.

This is a vertical integration story that every trade contractor should study.

The Builder: Modern Edge Design + Build

Modern Edge Design + Build was created for clients who value discretion, design excellence, and personal involvement at the highest level. They work with a limited number of clients each year, personally guiding every project from concept to completion. Each home is shaped through close collaboration with handpicked architects and designers.

The firm is based in Washington, Utah (767 E Margarita Way) and operates as a true design-build firm — meaning the builder controls the architect relationship, interior design selection, and landscape design from day one. That's a different model than what we saw with K.H. Traveller (where the builder's family handled design internally) or Anderson Custom Homes (where design was outsourced to HüGA Home but the builder managed all sub relationships directly).

Modern Edge's approach streamlines the process for the homeowner but also concentrates risk and opportunity in the builder. When you're the GC and you control the architect relationship and you select the interior designer and you own the electrical sub — your margin opportunity on a $12.3M home is substantially different than a builder who's coordinating a dozen independent relationships.

TerraVue by the Numbers

At $810 per square foot, TerraVue has a lower cost-per-sqft than either of the Stone Cliff homes, which makes sense — economy of scale kicks in at 15,000 square feet in ways it doesn't at 8,000-9,000. The fixed costs of a luxury kitchen, for example, don't double when the house doubles in size. But the sheer volume of materials, labor hours, and coordination required for a project of this scale is in a different league entirely.

The Floor Plans: This Isn't a Home — It's a Compound

This is where TerraVue separates itself from everything else in the Parade. The floor plans reveal a three-section layout across two stories plus a detached wellness center:

Main Level: Primary suite wing (left), living/entertaining core (center), recreation wing with sports court, game room, arcade, media room, and RV garage (right), plus detached wellness center with sauna (top).

Main Level Highlights

Living Wing: Great room with 24-foot ceilings, formal dining, conversation room, kitchen with pantry, music room, office, covered patio

Primary Suite Wing: Primary suite with separate his-and-hers closets, primary bath, laundry, mechanical room — essentially a private apartment within the home

Recreation Wing: This is where TerraVue goes full private resort: - Indoor sports court (pickleball and basketball — the floor plan shows regulation markings) - Sports simulator room - Exercise room - Media room with what the listing describes as a 203-inch LED wall - Game room - Arcade - Sunken lounge — a step-down social space within the entertainment wing - RV garage - 4-car garage (separate from RV)

Detached Wellness Center: Sauna, covered porch, and what appears to be additional spa/treatment space

Upper Level: Five additional suites (3-7), media room, bunk room, reading nook, covered deck, sun deck with firepit, balcony overlooking the great room below, and a second laundry.

Upper Level Highlights

Five bedroom suites (Suites 3-7), each with walk-in closets and either private or shared baths. Suite 7 has its own full bath. Suite 3 has a balcony.

Media room and bunk room — a secondary entertainment zone separate from the main-level recreation wing

Sun deck with firepit — an upper-level outdoor entertaining space

Reading nook — a detail that speaks to how this home was designed for a family that actually lives here, not just entertains

Second laundry on the upper level — because nobody wants to carry laundry down from 8 bedrooms

What the Plans Tell a Contractor

Count the mechanical rooms on the main level alone — there are at least three labeled "MECH." That's three separate HVAC zones minimum, likely more given the 15,000+ square feet and the wildly different thermal loads between the sports court, the great room with 24-foot ceilings, and the primary suite wing. Extreme Air Conditioning & Heating (the HVAC sub) is managing a system that's closer in complexity to a small commercial building than a typical residence.

The indoor sports court alone is a project-within-a-project. The ceiling height required for basketball, the flooring system, acoustic isolation from the adjacent media room, dedicated HVAC, and specialized lighting represent scope that most residential subs have never touched. This is where the builders who do one or two of these per year versus the builders who've never done one diverge dramatically.

The Design Team: A Utah Parade of Homes Supergroup

James Carrick — Carrick Custom Home Design (Plan Designer)

Carrick Custom Home Design is a family-legacy firm with over 20 years of design experience. Founded by the late Joe Carrick, the firm is now led by his son James Carrick, who started working with his father at age 15, running blueprints during summer jobs. James joined full-time after returning from a mission in Santiago, Chile in 2007, and together father and son won four Utah Valley Parade of Homes People's Choice Awards between 2011-2019.

After Joe's passing in August 2021, James continued the legacy, eventually merging his separate firm (Driftwood Home Design) with JCD to create Carrick Custom Home Design in 2022. The firm is based in Spanish Fork but designs homes nationally, and their award list reads like a greatest-hits collection — multiple Judge's Choice and People's Choice awards across Utah Valley and St. George Parades.

Their reputation among builders and subcontractors is specifically about the quality of their construction documents. Clean, detailed, builder-friendly plans reduce field questions, minimize change orders, and keep projects on schedule. For the trades, good plans are the difference between profitable work and expensive guesswork.

Lindy Allen — Four Chairs Furniture + Design (Interior Designer)

Lindy Allen co-founded Four Chairs Furniture + Design in 2003. Based in Lindon, Utah, the firm operates as both a full-service interior design studio and retail furniture showroom. With over 30 years of experience, Lindy has won multiple "People's Choice" awards at the Utah Valley Parade of Homes, plus awards for "Best Interior Design," "Best Master Suite," and "Best Kitchen."

The theater room at TerraVue: 203-inch LED wall, stone waterfall bar with bar seating, leather theater recliners, vertical wood slat acoustic panels, and linear LED ceiling fixtures. This single room represents scope for AV (electrical), stone fabrication (Renaissance Fabrication), millwork (Ideal WoodWork), and specialized acoustic finishing (Artistic Wall Textures). Photo courtesy of the 2026 St. George Parade of Homes.

Four Chairs' Instagram post about this very home confirms the team: Carrick Custom Home Design on architecture, Modern Edge Design + Build as builder, Foxterra Design on landscape, and Lindy Allen / Four Chairs on interiors. This is a team that has clearly worked together before — and that collaborative chemistry shows in the cohesion between exterior, interior, and landscape.

Foxterra Design — Justin & Nate Fox (Landscape Designer)

Foxterra Design is not your local landscaping company. Founded by brothers Justin Fox and Nate Fox, this firm has 1 million+ Instagram followers, has been featured on CBS Sunday Morning and in Architectural Digest, and operates across 37+ states. They require a $200,000 minimum construction budget for exterior projects. Their team includes over 30 full-time designers, architects, and specialists, led by a Licensed Landscape Architect.

Justin spent 15+ years as a licensed contractor building luxury pools and yards before pivoting to design-only in 2019. The insight? Residential interiors get architect-led plans handed to contractors — but exterior spaces were being designed and built by the same company, which created conflicts of interest and limited design quality. Foxterra separates design from construction, producing detailed AutoCAD drawings with materials, plant species, lighting layouts, and elevation drawings that contractors can bid on competitively.

For TerraVue, that exterior scope is staggering: a 100+ foot pool with waterfall, expansive spa, fire features throughout, boardwalk pathways, outdoor pickleball courts, putting course, outdoor LED entertainment, and generous dining and BBQ spaces. The listing says it was designed so that "once you arrive, there's no reason to ever leave." That's not marketing copy — that's a legitimate scope description.

The Subcontractor Network: Nick Higgins' Playbook

The rear of TerraVue: a dark-bottom pool with boulder features and floating deck platforms, multi-level outdoor living spaces, soaring glass walls revealing pendant lighting inside, and views that extend to the surrounding mountains. Photo courtesy of the 2026 St. George Parade of Homes.

The Higgins Electric Advantage

Here's what makes Modern Edge's model different from the other builders we've covered: Nick Higgins owns both the general contracting firm and the electrical subcontractor. Higgins Electric handles electrical contracting on TerraVue while Winsupply Electrical is listed separately as the electrical distributor.

On a 15,178-sqft home with a 203-inch LED theater wall, indoor sports court lighting, pool and landscape lighting, fire feature ignition systems, automated home systems, a simulator room, and an arcade — the electrical package isn't a commodity bid. It's one of the largest single-trade contracts on the project. When the builder is the electrician, that margin stays in-house.

This is the same principle as a plumbing contractor who gets a GC license, or a framing company that starts taking on the full project. The trade knowledge creates a competitive advantage in general contracting — you understand the critical path better, you price the work more accurately, and you control quality on the trade that often causes the most schedule delays.

Artistic Wall Textures: The Specialty Finish Play

Artistic Wall Textures appears twice on TerraVue — for custom plaster finishes and faux finishes. The listing describes "large-format porcelain walls" and the design language throughout suggests Venetian plasters, specialized textures, and artisan-level wall treatments. This is a specialty trade that commands premium pricing and rarely competes on price — because there are only a handful of crews in any market that can execute at this level.

Centennial Home Finishing: Door Specialist

Centennial Home Finishing, Inc. handles both doors and doors/frames/hardware — a consolidated scope similar to what we saw Riverwoods Mill doing on the Stone Cliff homes. On a home with 8 bedrooms, 10 bathrooms, and dozens of specialty rooms, the door package alone is a significant contract. Custom interior doors at this price point run $2,000-$10,000+ per opening depending on size and specification.

The Sub List: What's Different Here

Several subcontractors on TerraVue didn't appear on either of the Stone Cliff homes:

• Extreme Air Conditioning & Heating Inc. — HVAC (vs. TG Heating & Air on Luxe Haven)
• Ideal WoodWork, Inc. — Cabinets (vs. Riverwoods Mill on both Stone Cliff homes). Ideal WoodWork has 28K+ Instagram followers, suggesting a strong brand presence in the luxury market.
• LFIVE DBA Archery Contracting — Drywall (a different drywall sub than either Stone Cliff home)
• Centennial Home Finishing, Inc. — Doors (vs. Riverwoods Mill)
• St George Carpentry — Finish carpentry
• B. Mortensen Plastering, Inc. — Stucco
• Heights Roofing, LLC — Roofing
• R Staheli Plumbing — Plumbing (vs. Chad Bean on Paramount, vs. High Performance on Luxe Haven)
• Patriot Building Products — Garage doors (vs. Sunpro on Stone Cliff homes)
• Prime Excavating, Inc. — Excavation (vs. Pure Excavation on both Stone Cliff homes)
• Big City Insulation — Insulation (vs. Sunpro)
• Mountainland Supply, Inc. — Plumbing supply
• Winsupply Electrical — Electrical distribution (Higgins does contracting, Winsupply supplies)
• Dixie Component Systems, Inc. — Trusses (vs. Builders FirstSource on both Stone Cliff homes)
• Rosenberg Associates — Engineering
• The Tailored Closet & Premier Garage — Closet organization (a specialty sub not seen on previous homes)
• Shiner Cleaning Company, LLC — Post-construction cleaning
• Dumpsters Done Right — Waste management (vs. Republic Services)
• Foxterra Design — Landscape design and services (the national-level firm)
• Carpets Plus — Appliances (unusual — a flooring company handling appliances)

The Returning All-Stars

Despite the dramatically different sub list, a few names appear across all three of the Parade's most expensive homes:

• Higgins Electric — All three homes (as sub on two, as builder/sub on TerraVue)
• Renaissance Fabrication — Countertops on all three
• Cide Studio / Dream Home Design — Illustrations on all three
• Sunpro — Building materials on all three
• Dixie Power — Utilities on all three
• Jones Paint & Glass — Paint supply on both Paramount and TerraVue

Renaissance Fabrication's presence on every top-tier home confirms their position as the undisputed leader in luxury stone fabrication for Southern Utah. When your countertop budget on a single home could exceed $100,000, the fabricator relationship is everything.

The Business Story: From Subcontractor to General Contractor

The Nick Higgins trajectory is a story that plays out in markets across the country, but rarely at this scale. Here's the typical path:

Phase 1: You master a trade. You become the best electrician (or plumber, or framer) in your market. You earn a reputation that gets you on every top builder's call sheet.

Phase 2: You start to see the full picture. After wiring hundreds of custom homes, you understand scheduling, material coordination, client management, and the entire construction workflow — not just your trade.

Phase 3: You get a GC license. You start building homes yourself, with the unique advantage of deep trade knowledge and existing subcontractor relationships.

Phase 4: You compete directly with the builders who used to hire you — and you have a structural cost advantage because you self-perform your original trade.

Nick Higgins is at Phase 4, and he's competing at the top of the market. The question every trade contractor should ask: What's my Phase 2?

This isn't about every electrician becoming a builder. It's about understanding that trade expertise has compounding value — and the ceiling on that value is often higher than what you're currently capturing.

What TerraVue Tells Us About the Market

Three observations for trade contractors watching the St. George luxury market:

First, the design-build model is gaining ground. Modern Edge controls the architect, interior designer, and landscape designer relationships. That creates a seamless client experience but also means the builder has more leverage over every sub. If you're working with a design-build firm, your relationship isn't just with the GC — it's with the GC's design partners, who may specify your scope before you're ever brought in.

Second, the sub networks at the top of the market don't overlap as much as you'd expect. Of the 30+ subs on TerraVue, only a handful appear on the Stone Cliff homes. Each builder has their own trusted network, and breaking into a new builder's rotation requires intentional relationship-building, not just competitive pricing.

Third, the amenity arms race is real. Indoor sports courts, sports simulators, 203-inch LED theaters, wellness centers with saunas, 100-foot pools with boardwalks — these aren't occasional splurges anymore. They're standard expectations at the ultra-luxury level. If your company can install a regulation indoor pickleball court or wire a commercial-grade LED wall, you have a specialty that commands pricing power. If you can't, you're competing on the commodity side of a luxury build.