Anatomy of a Parade Home: "Paramount" — The $8.75M Single-Story Where One Sub Controls the Entire Shell

A different builder, a different design philosophy, and a completely different subcontractor strategy — but the same Stone Cliff address. Here's what "Paramount" reveals about how elite custom builders compete in the same market.

Two doors down from K.H. Traveller's "Luxe Haven" sits "Paramount" — a striking desert contemporary by Anderson Custom Homes at 2867 East Granite Way. At $8,750,000, it's the second most expensive home in the 2026 St. George Parade of Homes. And if Luxe Haven is a study in legacy and generational building relationships, Paramount is a masterclass in how a hands-on, second-generation builder competes at the same ultra-luxury level with a leaner operation and a design-forward approach.

The photos tell the story immediately: tiki torches flanking an illuminated pool, a putting green glowing under desert twilight, floor-to-ceiling glass framing views of Pine Valley Mountain and Zion Canyon, and a contemporary exterior that looks more Scottsdale than Southern Utah. This is a home designed to make an impression — and the business decisions behind it are equally bold.

The Builder: Wayne Anderson and Anderson Custom Homes

Wayne Anderson is a second-generation builder. His father was a general contractor in Salt Lake City, and Wayne spent 20 years working beside him doing finish carpentry, framing, and building custom homes before getting his own GC license in 1999. He moved to St. George in 2005, and Anderson Custom Homes, Inc. has been building luxury custom homes in Washington County ever since — over 36 years of total construction industry experience between father and son.

Wayne holds an NAHB Master Certified Green Builder designation and was named NAHB Remodeler of the Month in March 2015 — credentials that signal technical sophistication beyond standard custom home building.

Here's what distinguishes Wayne's operation from larger firms: he's personally involved through every phase of construction. His past clients have described the experience in glowing terms — on budget, ahead of schedule, and with a builder who's physically on-site rather than managing from an office. One review called him "a builder who is in a league of his own."

For trade contractors, this matters. Working with an owner-operator builder like Wayne means your primary point of contact is the decision-maker. There's no project manager buffer between you and the person writing checks. That can mean faster approvals, quicker change order resolution, and a more direct relationship — but it also means your work is being inspected by the guy whose name is on the door.

Paramount by the Numbers

$1,063 per square foot. That's about $140/sqft less than Luxe Haven next door, which tells you something about how different builders can achieve dramatically different price points in the same community with comparable square footage. Where that delta lives is in the specifics of the finish package, the lot premium, and the builder's fee structure.

The Floor Plan: A Contractor's Dream Brief

The floor plan for Paramount reveals rooms you don't see on a standard custom home — and every one of them represents specialized subcontractor scope:

• Sauna — requiring specialized electrical, vapor barriers, and cedar finishing
• Safe Room — reinforced construction, specialized door, potentially independent HVAC and communication systems
• Exercise Room — rubber flooring, reinforced ceiling mounts, dedicated electrical circuits, mirrors
• RV Garage — the ceiling height, door size, electrical for shore power, and concrete requirements for an RV bay are substantially different from a standard garage
• Butler Pantry — a secondary kitchen essentially, with its own plumbing, electrical, and cabinetry scope
• Media Room — acoustic treatment, dedicated AV wiring, specialized lighting
• Game Room with its own bath — a self-contained entertainment wing

For the subs reading this: a home like Paramount isn't just bigger than average — it's more complex per square foot. Every specialty room is an additional coordination challenge for the GC and additional scope for the trades involved. That complexity is part of what justifies the price point.

The Subcontractor Network: A Different Philosophy

Where K.H. Traveller's Luxe Haven featured 50+ subs with Riverwoods Mill dominating the finish package, Anderson's Paramount tells a different story. Let me highlight the key differences.

JLC Construction: The Multi-Trade Powerhouse

If Riverwoods Mill is Luxe Haven's dominant vendor, JLC Construction, Inc. is Paramount's. JLC appears on this home six times — handling concrete, drywall, framing, masonry, roofing, and stucco. That's an extraordinary breadth of scope for a single subcontractor, covering both structural and exterior finish trades.

This is a fundamentally different consolidation strategy than Luxe Haven's. Riverwoods Mill consolidated finish categories (cabinets, doors, windows, mouldings). JLC is consolidating structural and shell categories (foundation, framing, exterior envelope). Wayne Anderson is essentially handing one company the entire building shell — the bones of the house — and then bringing in specialized finish subs for the interior.

For the GC, this means the critical path through construction — the sequence from foundation to dried-in shell — is controlled by one subcontractor relationship. If JLC is executing well, the entire project stays on schedule. That's a high-trust arrangement that only works with a sub you've built years of projects with.

The Design Partnership: Julia Roberts and HüGA Home

This is where Paramount really distinguishes itself. Julia Roberts (no, not that one) is the founder and principal designer of HüGA Home, Southern Utah's first independently owned full-service professional interior design studio. Based in Santa Clara, Julia has been designing for over 20 years, with a career spanning Utah, Nevada, Colorado, Wyoming, and the Grand Caymans.

The name HüGA derives from the Danish concept of hygge — creating spaces that induce feelings of comfort, contentment, and happiness. But don't let the cozy philosophy fool you. Julia's firm is a powerhouse that has been featured in Utah Style & Design magazine, produced 10+ Parade of Homes, and is known for contemporary desert styling with pueblo influences — exactly what you see in Paramount's dramatic exterior and moody interior contrasts.

What's notable on the sub list is that HüGA Home appears three times — handling interior design, paint/wallpaper contracting, and paint/wallpaper supply. That means Julia's team isn't just selecting paint colors on a mood board — they're managing the paint execution and sourcing the materials. That level of design-to-execution control is unusual and speaks to a full-service firm that takes ownership of the visual outcome, not just the concept.

The home's description captures the result: "a study in contrast — light and dark, masculine and feminine, bold and understated." That's a designer's vision being executed with a designer's hands on the brushes.

Returning Players: The Southern Utah A-Team

Several familiar names from Luxe Haven reappear on Paramount, which tells you who the market's go-to subs are at the luxury level:

• Nick Higgins, Higgins Electric — Again handling both contracting and distribution. When the same electrician appears on both of the Parade's most expensive homes, you're looking at the market leader for luxury residential electrical in Washington County.

• Riverwoods Mill (Chris Peterson) — Appears twice here for cabinets and windows, down from five categories on Luxe Haven. Even when not the dominant vendor, Riverwoods is still the cabinet and window choice for the top end of the market.

• Renaissance Fabrication — Countertops again. Consistent presence across ultra-luxury homes signals they're the premier stone fabrication shop in the region.

• Desert Star Glass Interiors — Handling glass, mirrors, and shower doors on both homes.

• Pure Excavation — Site work on both of the Parade's most expensive builds.

• Wilkinson's House of Lighting — Lighting fixtures for both homes.

• Builders FirstSource — Trusses for both homes.

• Cide Studio / Dream Home Design — Home illustrations for both projects.

New Names: Anderson's Specialized Picks

Several subs on Paramount don't appear on Luxe Haven, revealing Wayne Anderson's own trusted network:

• HüGA Home (Julia Roberts) — The full-service interior design and paint execution
• Ferguson Bath, Kitchen & Lighting Gallery — Handling both appliances and plumbing supply (a national brand, versus Luxe Haven's Riverwoods Mill for appliances)
• Chad Bean Plumbing, Inc. — A different plumbing contractor than Luxe Haven's High Performance Plumbing
• Fine Finishes of St George — Finish carpentry (vs. A & L Finish Carpentry on Luxe Haven)
• HB Flooring Solutions — Floor coverings and tile supply
• Paradise Landscape, Inc. — Landscaping (not listed on Luxe Haven's sub list)
• Desert Mist — Misting systems — essential for outdoor living in the Southern Utah heat
• Desert Sky Daylighting — Skylights, which make architectural sense in a single-story desert contemporary with dramatic ceiling planes
• Southwest Stone, Inc. — Stone masonry (vs. Pacific Supply on Luxe Haven)
• Band of Brothers Construction, LLC — Tile contracting
• Red Rock Cleaning Services — Post-construction cleaning
• TEK-IT — Audio/visual (vs. Audiovations on Luxe Haven)
• Zions Bank — Construction financing (Luxe Haven listed no financing partner)

The Marketing: Bryan Burnett and Century 21 Everest

Bryan Burnett leads the Burnett Group at Century 21 Everest — an 11-agent real estate team serving Washington County. Bryan has built a reputation for fast-moving sales and strong marketing. The choice of a team-based brokerage with deep local roots versus Julie Millett's luxury-specialized individual practice on Luxe Haven represents two different approaches to marketing an ultra-luxury listing.

Comparing the Two Most Expensive Parade Homes

Here's where the business analysis gets interesting. Two homes, same street in Stone Cliff, both single-story, both ultra-luxury, both for sale — and completely different builder strategies:

Both approaches work. Both produce homes commanding eight figures. But they reveal fundamentally different business philosophies — and for trade contractors, the implications are real. The type of builder you're subbing for shapes everything from how fast decisions get made to how your scope gets defined to how quickly you get paid.

The Economics: What the Photos Tell You

Look at that pool photo again. The illuminated blue pool with water features, tiki torches, putting green, mature palm trees, pavers, synthetic turf, fire elements, and mountain views in the background — that's not a pool contractor's scope alone. That outdoor space involves Paradise Landscape, the pool contractor, the electrician (Higgins Electric for all that low-voltage lighting and fire feature ignition), the paver crew (likely through JLC or a specialty sub), Desert Mist for the misting systems, and probably a few more.

A single outdoor scene like this might represent $300,000-$500,000 in subcontractor work across half a dozen trades. That's the reality of ultra-luxury construction — every "room" in the home, including the outdoor spaces, is a project within the project.

The Bottom Line

Wayne Anderson's Paramount demonstrates that you don't need a multi-generational development company behind you to compete at the highest level. What you need is 36 years of craft knowledge, a network of trusted subs, a design partner like Julia Roberts who can translate a vision into executed reality, and the kind of hands-on presence that ensures every detail lands.

For trade contractors: look at the overlap between these two homes. Nick Higgins at Higgins Electric, Chris Peterson's Riverwoods Mill, Renaissance Fabrication, Desert Star Glass, Pure Excavation — these are the companies that have earned their way onto the call sheet for both of the Parade's premier homes. That's not luck. That's reputation capital built over years of delivering on deadline, on budget, and at the quality level these homes demand.

The question for every sub reading this: what would it take for your company to be on both lists?